The consumption of consumer durables in rural China is driving the fastest growing home appliances market in the world. The rise in consumption of goods like refrigerators is driven by several factors other than increases in disposable income. The popularity of e-commerce is driving sales of consumer goods in rural areas. Chinese consumers increased their spending on home appliances in 2019, with more than 40% of orders placed online.
Rahul Karan Reddy is a Senior Research Associate at Organisation for Research on China and Asia (ORCA). He works on domestic Chinese politics and trade, producing data-driven research in the form of reports, dashboards and digital media. He is the author of ‘Islands on the Rocks’, a monograph about the Senkaku/Diaoyu island dispute between China and Japan. Rahul was previously a research analyst at the Chennai Center for China Studies (C3S). He is the creator of the India-China Trade dashboard and the Chinese Provincial Development Indicators dashboard. His work has been published in The Diplomat, East Asia Forum, ISDP & Tokyo Review, among others. He can be reached via email at rahulkaran.reddy@gmail.com and @RahulKaranRedd1 on Twitter.
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